Duolingo
The best way to learn a language is by immersing yourself in the process, not just completing daily challenges. That’s why The Sims is teaming up with Duolingo to launch DuoSims. This special edition of The Sims 4 lets players bring their lesson plans and streaks into the Sims world, turning language learning into an even more interactive and immersive experience.
Twitch
To build buzz, Duolingo will partner with popular Twitch Sims streamers, giving them exclusive early access to DuoSims and themed accessories. This will allow them to connect with their passionate fans ahead of the release.
Gamestop Activation
Duolingo will tap into gaming nostalgia with a limited-edition physical disc release, available exclusively at select GameStop locations.
TikTok
There are many types of Simmers, including celebrities. We’ll partner with Keke Palmer, a well-known Sims ambassador, to share her first experience playing DuoSims with her fans on TikTok Live. In addition, we’ll introduce a profile badge icon, allowing fans to add a Sims plumbob to their profiles.
Out Of Home
AD: Serena Maldonado
Copywriter: Hayden Rajkumar