Scrubbi
Entry in VCU Oscar Robertson Rush in April 2021
My team was tasked with developing a comprehensive brand identity for a forthcoming hand-sanitizing product. Leveraging this opportunity, we crafted an inviting and playful brand, addressing a gap currently prevalent in the hand sanitizing category.
Logo
Out Of Home
Social
Social Stickers
The Scubbi Pack
That's not just a fanny pack; it's a Scrubbi pack! With these, you can take your Scrubbi with you wherever you go, ensuring cleanliness on the move.
Copywriter: Hayden Rajkumar
Designer + UX: Lorallye Partlow
Designer: Rafeal Wells
Designer: Elizabeth Ustinov
Strategy + Social: Chloe Landry